Brand value guidelines: Most of the inspiration came from the staff at Y, in order to streamline and clarify the characteristic of the brand, an illustrated guidebook was produced as the internal reference of the company's values and visions.
Primary tagline: Y is all about curiosity and learning. "Asking Y" effortlessly became the core tagline of the brand.
Secondary tagline: Y is also about reaching out and taking in a journey of personal growth.
Promotional tagline for Y's Story-telling training program

More Projects:

Motif #1 — Infinity
Graphic Design | 2017
Funt — App Concept
UI/UX | 2014
2017 Chinese New Year Card
Graphic Design | 2017
Video Art | 2016
Says Hu Visual Experiment
Motion Graphics | 2016
Logofolio Says Hu Vol.1
Graphic Design | 2016
Transform, Elevate, Dalian.
Event Identity | 2016
Hundred Faces of Sham Shui Po
Identity | 2015
Logofolio Says Hu Vol.2
Graphic Design | 2017
A Loose Translation of Music
Motion Graphics | 2017
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