Y Consultants

The mission was to explore, define and give form to the identity of Y International Consultants, a startup company based in Hong Kong and Guangzhou that offers a variety of soft skill training and coaching programs to professionals.

Corporate Identity | 2014
Brand value guidelines: Most of the inspiration came from the staff at Y, in order to streamline and clarify the characteristic of the brand, an illustrated guidebook was produced as the internal reference of the company's values and visions.
Primary tagline: Y is all about curiosity and learning. "Asking Y" effortlessly became the core tagline of the brand.
Secondary tagline: Y is also about reaching out and taking in a journey of personal growth.
Promotional tagline for Y's Story-telling training program

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