Brand value guidelines: Most of the inspiration came from the staff at Y, in order to streamline and clarify the characteristic of the brand, an illustrated guidebook was produced as the internal reference of the company's values and visions.
Primary tagline: Y is all about curiosity and learning. "Asking Y" effortlessly became the core tagline of the brand.
Secondary tagline: Y is also about reaching out and taking in a journey of personal growth.
Promotional tagline for Y's Story-telling training program

More Projects:

Funt — App Concept
UI/UX | 2014
PolyU 80th Anniversary
Event Identity | 2016
Logofolio Says Hu Vol.1
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Play with Fire
Photography | 2017
Motif #1 — Infinity
Graphic Design | 2017
2017 Chinese New Year Card
Graphic Design | 2017
Video Art | 2016
Echoes and Distortion
Photography | 2014
Visual Art | 2016
A Loose Translation of Music
Motion Graphics | 2017
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