Brand value guidelines: Most of the inspiration came from the staff at Y, in order to streamline and clarify the characteristic of the brand, an illustrated guidebook was produced as the internal reference of the company's values and visions.
Primary tagline: Y is all about curiosity and learning. "Asking Y" effortlessly became the core tagline of the brand.
Secondary tagline: Y is also about reaching out and taking in a journey of personal growth.
Promotional tagline for Y's Story-telling training program

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