Hundred Faces of Sham Shui Po

Create an identity system for the Sham Shui Po District of Hong Kong to address its cultural and historical role in the society as one of the oldest trading centres. Tutored by Jesvin Yeo and Peter Chuah

BRANDING | 2015
Signage Stencil Plate: The logo was inspired by the stencial style that can be easily spotted around Sham Shui Po. A real stencil plate was ordered from one of the traditional signage makers, Mr Wu in order to closely inspect how the letterforms were created.
A stereotypical signage in Sham Shui Po.
Patterns: Sham Shui Po is quite well known for its clustered, vibrant and diverse organism, which is especially visible in forest of shop signages. Hence, nothing says “Sham Shui Po” more than the old district's typographic elements.
Street of Sham Shui Po clustered with shop signages.
Logo Variants: The signage boards not only inspired the patterns, but also the multi-directional variants of the core logo, attempting to reinforce the resemblence to Sham Shui Po.
Brand Manual

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