Signage Stencil Plate: The logo was inspired by the stencial style that can be easily spotted around Sham Shui Po. A real stencil plate was ordered from one of the traditional signage makers, Mr Wu in order to closely inspect how the letterforms were created.
A stereotypical signage in Sham Shui Po.
Patterns: Sham Shui Po is quite well known for its clustered, vibrant and diverse organism, which is especially visible in forest of shop signages. Hence, nothing says “Sham Shui Po” more than the old district's typographic elements.
Street of Sham Shui Po clustered with shop signages.
Logo Variants: The signage boards not only inspired the patterns, but also the multi-directional variants of the core logo, attempting to reinforce the resemblence to Sham Shui Po.
Brand Manual

More Projects:

Motif #1 — Infinity
Graphic Design | 2017
Logofolio Says Hu Vol.2
Graphic Design | 2017
Echoes and Distortion
Photography | 2014
2017 Chinese New Year Card
Graphic Design | 2017
Funt — App Concept
UI/UX | 2014
PolyU 80th Anniversary
Event Identity | 2016
After
Visual Art | 2016
Drops
Video Art | 2016
Says Hu Visual Experiment
Motion Graphics | 2016
The Touches of Nanjing
Digital Art | 2015
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